Free guide for trainers

Your one sentence

Write the sentence that makes people choose you. Not "I help people get fit".

What you get

  • Why "I help people get fit" gets a nod and a change of subject, and what is really missing.
  • Four short steps and a finished sentence: I help ______ with ______ so they can ______.
  • How to check the sentence against the people who have already paid you, and against one real person.

Where should we send it

Karel Salajka, trainer and founder of Refined Physiques